There's a commercial running in my market right now for Panasonic High Definition televisions. The hook throughout is "What's the color of ___?" with illustrations of the ideas. One shot shows a dog tied to a yellow fire hydrant gazing longingly at a woman's yellow rain boots. The voiceover says, "What's the color of temptation?"
I truly hope that I've misunderstood the first part of the commercial. We see a convertible with its top down bouncing on hydrolics. I didn't notice what color the car's exterior was, but the upholstery was red. The voiceover says, "What's the color of peace?" as the car's occupants turn to the right and we get a POV shot of a house covered in white Christmas lights. The reason I'm upset? The occupants of the car were three African American young men in urban wear. When the shot goes back to the three guys, they all look guilty for getting moved by the Christmas lights and purposefully put the tough-guy looks back on their faces. I'm sure that something to do with this look was supposed to be the point of it all, but honestly it just played as if they were saying, "white is peace; black is not." I realize that white is the traditional color of peace in the Western Christian world, but I don't understand why they felt it was acceptable to juxtapose the images that they did. I was horribly offended by it and want to try to find out who made the commerical and write them a letter. Does anyone know how you go about finding out which ad agencies have which clients? Or, would it make more sense to contact the company instead?
Wednesday, November 02, 2005
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1 comment:
I have seen that commercial and had not even thought of that, but you have certainly gotten me thinking!
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